Wired – Long Live The Internet – 9.1.10 « phd monkey

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21Aug/10

Wired – Long Live The Internet – 9.1.10

Anderson, C. (2010, September). Long Live The Internet. Wired, 123 - 127, 164, 166.

Russian investor Yuri Milner has undercut American venture capital and little by little has amassed one of the most valuable stakes on the Internet, by accumulating 10 percent of Facebook stock. With over 500 million users Facebook is the largest website that has ever been. According to Yuri “ Facebook is so large that its not a Web site at all (Anderson, 2010).”

The Web has always had two faces. On the one hand, the Internet has meant the breakdown of incumbent business and traditional power structures. On the other, it’s been a constant power struggle, with many companies banking their strategy on controlling all or large chunks of the TCP/IP fueled universe (Anderson, 2010).

Google may represent open systems and leveled architecture but with irony and brilliance it came to almost completely control that openness (Anderson, 2010).

Facebook began as a free but closed system. And then at a critical transform point, founder Marc Zuckerberg possessed a new vision of empire: one in which the developers could build applications on top of the platform that his company owned. The catch: Developers would always be subservient to the platform itself (Anderson, 2010).

Google’s model of the open Web, and much of what the Web is today was built by engineers not editors (Anderson, 2010).

Metcalfe’s law states that he value of a network increases in proportion to the square of connections, creates winner-take-all markets, where the gap between the number one and number two players is typically large and growing (Anderson, 2010).

Thirty-five percent of the average persons media time is spent on the Web (Anderson, 2010).

Sixteen percent of Web users ever click on banner ads, and 8 percent of users accounted for 85 percent of all clicks (Anderson, 2010).

The banner was created in 1994 and still remains the foundation of display advertising on the web (Anderson, 2010).

Since the dawn of the commercial Web, technology has overshadowed content. The new business model is to try to let the product that is content, eclipse the technology (Anderson, 2010).

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