How to Incorporate All Stakeholders Interests « phd monkey

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23Feb/11

How to Incorporate All Stakeholders Interests

McDonald, W. M. & Associates. (2002). Creating campus community: In search of Ernest Boyer’s legacy. San Francisco, CA: Jossey-Bass.

Community
Building an open and trusting community can unite the different interests of campus stakeholders. According to McDonald (2002), a crucial step for community building is identifying a core group of people committed to a shared vision. Each party needs to feel their views and opinions are heard and valued. Institutions striving to build a stronger sense of community must also create a reward structure for faculty, staff, and students involved in these efforts (McDonald, 2002).

Goals
Creating clear and elevating goals define the “big picture” work of the organization (McDonald, 2002). The goals should be stated in a common language of the community that is easily understood by faculty, staff, and students. “Community” itself should have an agreed upon definition. It is important that existing members are part of the creating the goals, definitions and future vision for the community. A shared vision is necessary to attract new members and to expand the work of community building.

Challenges
Building a community that recognizes the interests of everyone is an ongoing challenge. It is difficult because of the dynamic and changing nature of a college campus. If we are to build community among students, faculty, and staff at a college and university, efforts to build bridges must be focused, ongoing, and comprehensive (McDonald, 2002).

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